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Family

Teaching risk appetite

From my own personal experience I can tell you that risk taking builds confidence and a sense of daring. I benefited tremendously from a mother who encouraged me to take risks. When I was four, I remember Mum stopping the car a few miles from our house and telling me to find my own way home across the fields. Around that time, my aunt bet me ten shillings I couldn’t learn to swim on my own by the end of the weekend. You bet I found a way to get the prize. As a parent, you will offer incredible value to your children by encouraging them to take risks and putting them in position to meet challenges. The confidence and assertiveness rewards will help them tremendously with their life journeys.

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Richard Branson
Richard Branson is one of the world's greatest entrepreneurs, present and past. Richard left school at 15 to start Student magazine and later in his teens started Virgin Records. He then started businesses including Virgin Airlines, Virgin Mobile, Virgin Fuels and Virgin Galactic, a private sector space tourism company. He is the first man to travel the Atlantic and Pacific oceans by balloon. Also, in collaboration with Peter Gabriel and Nelson Mandela, Richard founded The Elders, a group of world leaders working objectively to help solve global conflicts. In the early 1990's, Richard helped negotiate the release of Western hostages held in Iraq by writing a letter to Saddam Hussein which was delivered through his friend, the former King Hussein of Jordan. Richard has been married 30 years to his wife Joan, and has two children, Holly and Sam.

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