Sol Amon

Sol Amon is the owner of Pure Food Fish Market, which he has operated for 50 years at Pike Place Market in Seattle. Amon, who goes by “Solly,” has become an institution at the Market and has the longest tenure of any vendor. His customers are diverse and include folks like Tom Brokaw who once stopped Solly on the street in New York to say “Hi”. Solly’s family emigrated to the United States from Turkey at a young age. He has been married 54 years to his wife Tillie and has two daughters and three grandchildren.

Relationships

Giving advice

I think you have to communicate so that what you’re giving is not your advice; it’s the advice that they think is the right thing for them. If you follow, the advice has to come from them, the idea has to come from you. I try to transport that idea so that they think they came up with it. Otherwise, you can lead a horse to water but you can’t make ‘em drink. It’s a mind game; you’ve got to get them to perceive your idea as their own.

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