Jonathan Greenblatt

Jonathan Greenblatt cofounded Ethos Water in 2003 with the mission of helping children around the world get clean water. In 2005, Ethos was acquired by Starbucks and Jonathan served on until 2006. In the 1990’s, Jonathan spent more than five years in the Clinton Administration, where he developed economic policy with a focus on emerging markets. This work took him around the world where he witnessed firsthand the economic and social challenges facing a majority of the world’s population.


Setting goals with your spouse

When my wife and I got married, we literally sat down on our honeymoon and said, “What are our goals for the next five years?” There’s something to be said about the actual activity of taking pen to paper and forcing yourself to articulate what you want to accomplish. It forces you to think beyond the simple idea of the ideal job or a desired salary. Interestingly, the whole process helped us to understand that while we both hope for material success, we are more interested in a healthy lifestyle and an improved state of being.

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