Advisory Board

Matt Jarvis

Matt is one of the partners at 72andSunny, a design and advertising company based in Los Angeles and Amsterdam that serves clients such as Nike, Bugaboo, Quiksilver and the Discovery Channel. Previously, he was the Executive Planning Director for Deutsch/LA. Matt grew up in a small college town in Pennsylvania, where both his parents were professors. A graduate of Brown University, where he studied comparative literature, Matt got his start in marketing at Leo Burnett in Chicago. When not directing brand strategy for 72andSunny clients, Matt is surfing or playing with his wife and kids in Venice, CA. He is also a fan of jamon serrano.

Shelby Meade

Shelby runs Fresh Clean Media, one of the most influential PR firms in the entertainment/lifestyle space. Her current client roster includes Jack Johnson, Ben Harper and Moby as well as some of the most recognizable names in the active sports and fashion industry. Shelby has also played instrumental roles in producing Austin City Limits Music Festival and Lollapalooza. Shelby also played an important role with the launch of the Surf Lodge in Montauk, NY. Shelby is from Detroit originally but due to her love of the surf is probably in southern California to stay.

Jeff Rose

Jeff is a founding partner of The Rose Group, one of the largest independently-held marketing and public relations firms headquartered in Los Angeles. The Rose Group represents a wide-range of consumer and lifestyle brands, real estate developments, hospitality businesses and entertainment and media companies. The Rose Group is known for its “Brand Relations” business; executing brand marketing and public relations programs designed to deliver media awareness and results. Currently and over the years, The Rose Group has worked with clients such as Tyra Banks, Wal-Mart, Target, Roxy, SONY, Quiksilver, Campari, TiVo and SKYY Vodka. Jeff lives in Santa Monica, CA and Sun Valley, Idaho. He is married and the proud father of Eden and Auggie.

Drew Kossoff

Drew is one of those menschy guys who gives and gives. Drew grew up in New York and spent a lot of his free time at his family’s beach house on Fire Island where he learned to surf. Drew graduated from Northwestern University with a Masters Degree in Direct Marketing. He worked for awhile in the high tech world as a regional head of sales. After the crash in 2001, he parlayed his expertise in online marketing and advertising into his own ventures. Drew lives by what he calls the “inside out” prosperity principle, which he believes is the key to massive, compounding success in business and life. Simply put, it suggests that if you master the art of being a “go giver” rather than a “go getter” and focus your energy on creating as much value as you possibly can in every situation (before asking for anything in return), then the value you create will always be returned to you in exponential proportions. Drew enjoys the flexibility of working from home, which allows him to spend more time with his wife and two young children.

Wesley Hein

Wes founded and co-founded numerous venture back media and technology organization. Most recently Wes was appointed CEO of, Inc., the nation’s dedicated marketplace of sports collectibles. In 2008, he cofounded Enigmata Corp. Wes also owns/operates LifeTwo, LLC, an online media company focused on issues relating to being over 40.Past experience includes being co-founder & president of Enigma Records (acquired by EMI), serving as an executive at Hollywood Records (Walt Disney Company), co-founding Cinebase Software (merged into a division of Kodak), serving as CEO of LogicTier, and co-founding Enigma Digital (acquired by Clear Channel Communications). Wes lives in Santa Monica, CA.