- Helping people live more purposeful, socially conscious and enjoyable lives. Life is a gift. Appreciating and experiencing this gift of life is a virtue in itself.
- Contributing to the growing worldwide movement in which individuals are increasingly measuring success based on quality of life over other pursuits and are increasingly drawn to authenticity over pretense.
- Helping increase the size and vitality of the giver side of the philanthropic equation. Academic research studies indicate that people that score high on life satisfaction traits are more likely to help others, commit altruistic acts and exhibit courteous behaviors to fellow citizens.